Post from 1100, November 2005

Kyun Ki

Friday, 11. November 2005 22:26

Film Review

You would have known ‘impulse buying’; we all indulge in it at some stage or the other. But have you heard of ‘impulse movie watching’? If no, then I take credit for creating this new marketing mantra. (Err, hope you do not think me to be mentally as imbalanced as the film’s hero).

I had gone for a meeting; it was near Jai Cinema. On impulse, I walked into the theater to watch Kyunki. Ever since its release, I wanted to view it. At home every one vetoed the idea. No one wanted to see a depressing film during Diwali. (I guess that has been the film’s biggest folly. People flocked to see the utterly soporific Shaadi No One, but avoided this one). And by now it is too late to salvage its fate. The hall was fifty percent empty when I saw the movie today.

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